The National Federation's survey says consumers plan to spend nearly the same on flowers for Valentine's Day that they did last year. Over one-third (35.7%) of people will buy flowers, nearly the same as last year's (35.9%)
The National Retail Federation's 2009 Valentines Day Consumer Intentions and Action survey, conducted by BIG research, found that consumers plan to spend an average of $102.50 on Valentine's gifts and merchandise. down from last years $122.98 per person. Total Valentine
s Day spending is expected to reach $14.7 billion.
Wednesday, February 4, 2009
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