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Consumers will not reduce spending on Valentine'a day 2009

The National Federation's survey says consumers plan to spend nearly the same on flowers for Valentine's Day that they did last year. Over one-third (35.7%) of people will buy flowers, nearly the same as last year's (35.9%)

The National Retail Federation's 2009 Valentines Day Consumer Intentions and Action survey, conducted by BIG research, found that consumers plan to spend an average of $102.50 on Valentine's gifts and merchandise. down from last years $122.98 per person. Total Valentine
s Day spending is expected to reach $14.7 billion.